Linear TV: The Top Influencer for Consumer Purchases

TVB / Television Bureau of AdvertisingLinear television remains the most important influence — by far — among a variety of different media platforms, through all stages of consumers’ purchase decision process. That’s the key conclusion from just-released TVB study that highlights the importance of media platforms that influence consumers during the purchase decision process.
Radio & Television Business Report

Author (when available): Adam Jacobson

TVB / Television Bureau of AdvertisingLinear television remains the most important influence — by far — among a variety of different media platforms, through all stages of consumers’ purchase decision process. That’s the key conclusion from just-released TVB study that highlights the importance of media platforms that influence consumers during the purchase decision process.
TVB / Television Bureau of Advertising

NEW YORK — Linear television remains the most important influence — by far — among a variety of different media platforms, through all stages of consumers’ purchase decision process.

That’s the key conclusion from just-released TVB study that highlights the importance of media platforms that influence consumers during the purchase decision process.

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TVB / Television Bureau of AdvertisingLinear television remains the most important influence — by far — among a variety of different media platforms, through all stages of consumers’ purchase decision process. That’s the key conclusion from just-released TVB study that highlights the importance of media platforms that influence consumers during the purchase decision process.
TVB / Television Bureau of AdvertisingLinear television remains the most important influence — by far — among a variety of different media platforms, through all stages of consumers’ purchase decision process. That’s the key conclusion from just-released TVB study that highlights the importance of media platforms that influence consumers during the purchase decision process.
TVB / Television Bureau of AdvertisingLinear television remains the most important influence — by far — among a variety of different media platforms, through all stages of consumers’ purchase decision process. That’s the key conclusion from just-released TVB study that highlights the importance of media platforms that influence consumers during the purchase decision process.
TVB / Television Bureau of AdvertisingLinear television remains the most important influence — by far — among a variety of different media platforms, through all stages of consumers’ purchase decision process. That’s the key conclusion from just-released TVB study that highlights the importance of media platforms that influence consumers during the purchase decision process.