Radio & Television Business Report
Author: Adam Jacobson
April 10, 2025 1:33 pm
Say farewell to the Effectv brand, as Comcast Advertising seeks to “simplify” the world of multiscreen television advertising and all of the media assets it has to offer. As part of the change, three individuals have new roles, with each reporting to Comcast Advertising President James Rooke.Please visit
Radio & Television Business Report
for the full story HERE.
