Paige Nienaber’s Midweek Idea Dump: Drop It Like It’s Pop

(By Paige Nienaber) My first Summer doing this job found me spending the 4th of July at a client in Jacksonville. It was my first time in the market, and temps were in Hiroshima range with a dew point of about 90. But in extreme temps, there’s an easy way to win hearts and minds.