Media Usage Rises In 2024, But PQ Says ‘Peak Media’ Has Been Reached.

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April 17, 2025 2:01 am

Global media usage rose 2.4% in 2024 to 57.2 hours per week, driven by an 8.8% surge in digital consumption. PQ Media’s annual outlook shows gains across all demographics as Gen Alpha led growth, while Baby Boomers still consume the…

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