U.S. Hispanics Remain ‘Prominent Early Adopters of Emerging Tech’

Radio & Television Business Report

Author: Adam Jacobson
May 15, 2025 2:16 pm

A research report from Altman Solon solidifies what many multicultural marketing and advertising pros have been saying for years and was amplified earlier this week across Upfront presentations from TelevisaUnivision and NBCUniversal: Hispanics are pacesetters when it comes to media and tech trends.

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