A Tool To Tie Search Outcomes to ‘Currency-Grade’ Viewership Data Arrives

Radio & Television Business Report

Author: RBR-TVBR
May 20, 2025 9:03 am

VideoAmp’s VALID identity graph is being integrated with Captify’s Search Intelligence and proprietary semantic technology. This, says VideoAmp, is designed to deliver “breakthrough, intent-based insights” into ad effectiveness.

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