Radio & Television Business Report
Author: Cameron Coats
May 23, 2025 12:43 pm
Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital revenue at local stations, up from approximately 10% the prior year, according to Borrell Associates’ 2025 Annual Digital Benchmarking Report. Borrell estimates that local TV […]Please visit
Radio & Television Business Report
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