Radio & Television Business Report
Author: Cameron Coats
May 27, 2025 1:19 pm
Quick-service restaurants have traditionally relied on linear television to build brand recognition and drive traffic to stores, yet, unlike digital platforms, where the path from ad exposure to online conversion is easily tracked, TV’s influence has been harder to measure. But a new study from ad analytics firm EDO suggests that’s changing.Please visit
Radio & Television Business Report
for the full story HERE.
