Borrell: Local Media Risks Falling Behind Without R&D Investment

Radio & Television Business Report

Author: Cameron Coats
May 30, 2025 3:35 pm

Gordon BorrellBorrell Associates’ 23rd Annual Benchmarking Webinar sent a clear message to traditional media: evolve quickly or lose ground. While digital advertising continues to dominate local ad spending, the report reveals a critical opportunity for legacy media to regain relevance.

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