Radio & Television Business Report
Author: Adam Jacobson
June 2, 2025 12:04 pm
On January 11, 2017, producer, actor, and music legend Ice Cube teamed up with entertainment executive Jeff Kwatinetz to create a three-on-three player-centric basketball league “focused on entertainment and innovation.” Today, the BIG3 league is gaining new exposure thanks to a multiplatform pact with iHeartMedia.Please visit
Radio & Television Business Report
for the full story HERE.