High-Earning Households in the US Are Embracing the Social Commerce Trend

NuVoodoo
Author: Mike O’Connor
June 10, 2025 1:42 pm

This is the fourth article in our series spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study.  Our previous updates are available at nuvoodoo.com/articles.  In Part Four, we turn our attention to the social commerce habits of affluent consumers. When we talk about “social purchases,” we mean transactions that happen…

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