Social Media App Use Among Affluent Households

NuVoodoo
Author: Mike O’Connor
June 10, 2025 1:42 pm

This is the third article in our study & analysis of the media behavior of $100k+ income households.  Part One and Part Two  are available at nuvoodoo.com/articles. In today’s crowded digital advertising universe, it’s not enough to know who is on which platform—you also need to understand how often they’re there. Drawing on our latest…

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