Nexstar Adds AI Into Its Salesforce Partnership for Ad Sales

Radio & Television Business Report

Author: Cameron Coats
June 20, 2025 9:24 am

SalesforceNexstar Media Group is deepening its partnership with the world’s leading cloud-based customer relationship management platform for its more than 200 owned or partner local TV stations and national broadcast and cable networks, leaning further into artificial intelligence to handle tasks traditionally managed by sales staff.

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