Radio Leans on ROI Data to Make Its Case at Cannes Lions

Radio & Television Business Report

This week, the global advertising world converged on the French Riviera for the Cannes Lions festival, where celebrities, luxury yachts, and champagne remain standard fare. Amid the glamor, US radio groups carved out space along the Croisette to argue that traditional AM/FM remains one of the most effective performers in the modern media mix.

Radio & Television Business Report