Political Ad Concerns Spark FTC Conditions on Omnicom-IPG Mega Merger

Radio & Television Business Report

Author: Cameron Coats
June 23, 2025 1:48 pm

FTC / Federal Trade CommissionIt’s a deal that combines two of the biggest players in U.S. advertising to create the world’s largest media buying agency, but a term placed on the Federal Trade Commission’s approval of Omnicom Group Inc.’s $13.5 billion acquisition of IPG is turning the most heads as the FTC imposes restrictions around buys based on political or ideological viewpoints.

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