‘Performance-Based’ Audio Advertising Gets A Boost

Radio & Television Business Report

Author: RBR-TVBR
June 24, 2025 9:02 am

AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and programmatic audio buying platform Audiohook, have agreed to a strategic integration of their services. This, the companies say, is designed to widen access to performance-driven audio campaigns.

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