VAB: FAST Services Gaining Viewers As Subscription Costs Spike

Radio & Television Business Report

Author: Cameron Coats
June 24, 2025 2:09 pm

The great streaming shakeout is well underway. As subscription prices continue to climb, millions of viewers are opting out – but they aren’t tuning out. Instead, a growing wave of consumers is flipping back to ad-supported streaming, embracing free services that trade commercials for cost savings, according to VAB.

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