Mark Mulligan: Streaming is both retail and radio. It shouldn’t be

RAIN News
Author: Brad Hill
July 9, 2025 12:34 pm

by Mark Mulligan

“The recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio. The two lanes converged into one – reverse bifurcation.” In his latest column, Mark Mulligan asks whether streaming (more exactly, supremium) can monetize fandom. Continue Reading

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