The Quest to Streamline Local TV Advertising: Automation, Programmatic, and the Path Forward

By Brian Thoman, WideOrbit Chief Technology Officer Local TV advertising continues to play a vital role in reaching high-value audiences, but buying and selling remains complex. As digital platforms chip away at local linear TV’s share of ad budgets, the industry is in a race to modernize and simplify. The stakes are high, and the […]

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