Sirius XM’s OTT Cue Makes It More Like Broadcast Radio

Radio & Television Business Report

Author: Adam Jacobson
July 15, 2025 10:31 am

Sirius Closer BillboardThe company led by CEO Jennifer Witz has introduced “a new low-cost, ad-supported subscription plan” — a move seen by Netflix, Hulo and HBO Max that some critics may argue makes Sirius XM more like Radio. The ad-supported SiriusXM option will bring “the company’s flagship audio service” at a fee of “less than $7” per month.

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