What Percentage of Local Ad Buyers Doubt Their Spending Levels?

Radio & Television Business Report

Author: Adam Jacobson
July 17, 2025 11:04 am

That’s a question being asked by Borrell Associates, and the answer was shared on Thursday by The Center for Sales Strategy’s CEO as part of the ad tracking research consultancy’s annual “Summer Chart Series,” designed to elevate insights into media sales for everyone from a sales associate to the top boss.

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