Mason’s Observations on Fake Phone Calls and Radio’s Authenticity

We had a conversation with a station last week, inquiring about the phone calls you hear on Liveline. It’s a silent rumor within the industry that radio utilizes AI-generated and/or staged callers, whether we create them ourselves or use a caller service. For some reason, it is difficult for some people to believe that our Liveline phones constantly ring and we get compelling content from nearly each and every caller every hour, without scripting or planning anything.