The Randy Lane Company
Author: Randy Lane
July 23, 2025 12:28 pm
Pixar knows how to hook an audience. Within seconds, they pull you into the story. Why does this work? Because it gives us something to care about, quickly. Something’s at stake, and we’re emotionally invested. Radio is no different. It’s even more urgent. With attention spans shorter than ever, Nielsen PPM data shows that listeners […]
Please visit The Randy Lane Company for the full story HERE.