DoubleVerify: Podcast Advertising Outpaces Campaign Benchmarks.

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July 24, 2025 1:53 am

Podcast ads are gaining traction, with 58% of North American marketers saying they outperform campaign baselines, according to a DoubleVerify survey. While social, CTV and commerce media rank higher, podcasting is exceeding expectations. The report also highlights rising online content…

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