The vMVPD Subscriber: Sling Shows Elder Appeal

Radio & Television Business Report

Author: Adam Jacobson
July 30, 2025 9:03 am

“The flexibility and lower cost compared to traditional operators are still the main reasons behind the shift to virtual multichannel operators,” says S&P Global Market Intelligence, which has released data from Kagan’s US MediaCensus online consumer survey that offers an in-depth look at the vMVPD subscriber in 2025. The big eye-opener? Elder Americans are driving the […]

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