Is Anybody Paying Attention To Your Radio Station?

Consumers are suffering from media overload, thanks to the incessant torrent of content being hurled at them. And in the middle of it all is your radio station. How do you capture audience attention with this much angst and stress in the air? Today’s #TBT blog post has some answers, some good news for radio, and a :30 test that will tell you a lot about your own ability to stay focused. I hope you pass it.