Lund Talent Checklist

Always go into stopsets with a creative promote-ahead.  If you don’t want to go from a bit to a promote-ahead to spots, do a produced “donut promo” after a bit into spots.  Push to expand the average TSL beyond 10 minutes. Practice the 80/20 rule in promoting ahead.  Instead of providing the answer, give enough to intrigue the audience with 80% and hold back 20%.

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