AI and Optimizing Advertising in 2025: From Hype to Hard Results

Radio | WideOrbit Blog
Author: Megan Foseid
October 9, 2025 4:33 pm

By Brian Thoman, CTO, WideOrbit Artificial Intelligence (AI) has moved beyond the theoretical – it’s now an operational necessity. I recently participated in TVNewsCheck’s AI and Optimizing Advertising in 2025 webinar, where the panel explored how AI is already changing creative, planning, and the business rules that govern revenue forecasting and generation. The opportunity is […]

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