Radio & Television Business Report
Author: Adam Jacobson
October 17, 2025 3:02 pm
“The higher the engagement, the greater brand recall and purchase intent.” That’s the conclusion of a study conducted by Brightline and MediaScience that examined more than 60 interactive campaigns and 700 participants. “This illustrates what we already know: engagement equals results,” Brlightline said.Please visit
Radio & Television Business Report
for the full story HERE.
