You’re Not Just a DJ—You’re a Content Machine

Let’s get one thing straight: If you’ve spent years on the radio, you’re a content creator. You might not realize how valuable you are to brands, startups, and agencies scrambling to figure out what you do every single day. They’re over there holding brainstorming sessions and hiring teams to produce the kind of content you’ve been cranking out between songs, spots, and sports scores—with a mic in one hand and coffee in the other.

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