The Most Important Eight Seconds of Your Show

Radio Ink
Author: Randy Lane
October 24, 2025 5:27 am

Randy Lane Headshot 2025(Randy Lane) Back in 2007, when PPM ratings rolled out, an Arbitron seminar revealed something shocking. “The point in any given hour when the most listeners leave a radio station is not during commercials. It’s when the deejay starts talking.” Here’s the kicker:

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