Don Parker: The Ross on Radio Interview

When iHeart’s KISQ San Francisco became “The Breeze” in 2016, they joined WFEZ (Easy 93.1) Miami in eventually prompting the Soft AC format boom that reached its tipping point about 18 months later. After a surprising moment of Soft AC as the hot new format, many of those stations evolved or left the format altogether. But Don Parker still believes in Soft AC.

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