Better Business Trends Won’t Lead To More Ad Dollars, Says WARC

Radio & Television Business Report

Author: Adam Jacobson
December 3, 2025 11:17 am

Marketers’ cooling optimism, uncertainty around US trade policies, the impact of AI adoption and the dominance of digital channels on media planning. These are the top themes examined in WARC’s newly released annual report, “The Voice of the Marketer.”

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