WARC: Marketers Cooling on 2026 Outlook Amid Budget Pressure, Other Factors.

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December 4, 2025 2:02 am

Marketer optimism for 2026 is easing as shrinking budgets, uncertainty over U.S. trade policies, rapid AI adoption and the dominance of digital channels weigh on planning, according to WARC’s latest Voice of the Marketer report. The good news is that…

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