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How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method

Radio News4 days ago01 mins

Barrett Media
Author: Dr. Ed Cohen
December 9, 2025 12:02 am

When will radio companies get together and tell Nielsen that the current system is not affordable anymore?

The post How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method appeared first on Barrett Media.

Please visit Barrett Media for the full story HERE.

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