New Year, New Website? Planning Beats Bargain Hunting

As the year winds down, many radio station managers find themselves in reflection mode—taking inventory of what needs improvement. For some, that leads to the revelation: “It’s time to upgrade our website.” The new year brings a renewed focus on digital, and your station website is often at the heart of that pivot. That’s a great instinct—but without a clear plan, it can turn into a costly mistake.

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