Streaming, Retail Media, AI Reshape U.S.-Led Global Ad Outlook for 2025–26.

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December 9, 2025 2:07 am

The global advertising economy is proving far more resilient than many analysts expected a year ago, according to WPP Media’s latest This Year Next Year global end-of-year forecast. The firm cites stronger-than-anticipated trade-tariff outcomes and surging AI investment as key…

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