Radio And Social Media: A Time Suck Or The Path To Stronger Audience Connections?

Radio in the US is facing a challenging situaton with rapidly diminishing resources, less staff, and a lack of time. After all, who has time to respond to every social post that comes in from the audience? But a new study reveals there may be, in fact, be a strong connection with ackowledgemet and connection. Here’s a look at a new study you probably have’t seen before.