Pinterest To Purchase Connected TV Performance Ad Platform

Radio & Television Business Report

Author: Adam Jacobson
December 11, 2025 6:17 pm

For the first time, Pinterest will combine its intent-rich audience signals with a Connected TV engine, so marketers can clearly measure how television lifts the results of their performance ad campaigns. It is doing so with tvScientific, in an intriguing move for a social media platform.

Please visit

Radio & Television Business Report

for the full story HERE.