WARC: ‘Big Tech’ In Driver’s Seat For Global Ad Market Growth

Radio & Television Business Report

Author: Adam Jacobson
December 11, 2025 2:32 pm

Global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19 trillion, an upgrade from WARC’s September forecast. Why? Don’t look to linear media, as WARC says the change is due to strong results from “Big Tech” platforms and a muted impact on global trade from trade tariffs.  

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