Nielsen: November Viewing Driven By Sports

Radio & Television Business Report

Author: Adam Jacobson
December 16, 2025 9:02 am

MIB Sports RadioA five-week measurement of November 2025 by Nielsen shows that live sports drove broadcast channels to their best “share of TV” in a year while also fueling viewer increases at streaming platforms such as NBCUniversal’s Peacock and CBS-aligned Paramount+.

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