Radio & Television Business Report
Author: Adam Jacobson
December 16, 2025 9:32 am
In a scathing critique, the Video Advertising Bureau (VAB) has lashed out at Nielsen’s “Big Data + Panel” currency, labeling it “unstable, unpredictable” and inconsistent, making it a destabilizing metric that is “decimating demographics.”Please visit
Radio & Television Business Report
for the full story HERE.