Where Is Local Advertising Headed?

Radio & Television Business Report

Author: Adam Jacobson
December 22, 2025 1:02 pm

Gordon BorrellThat’s a question Gordon Borrell and his Borrell Associates advisory firm tackled in a 2026 forecast-filled webinar. What’s the big takeaway for broadcast radio and television, as advertisers continue to see digital video solutions and their hypertargeting efforts as an affordable and effective choice?

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