Podcast ‘OGs’ Still Outperform ‘The Next Big Thing,’ Oxford Road Finds.

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December 30, 2025 4:22 am

Oxford Road is pushing back on podcasting’s obsession with the “next big thing,” saying long-running “OG” shows remain the strongest sales drivers for advertisers. Its data shows 75% of top-performing podcasts launched before 2020. It says trust, consistency, and years…

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