ARF Dash TV Universe Study Gets Initial MRC Accreditation

Radio & Television Business Report

Author: RBR-TVBR
January 20, 2026 1:47 pm

The Media Rating Council has granted initial accreditation to a nationally projectable enumeration examination of consumer behavior in TV and digital media conducted by the Advertising Research Foundation (ARF).

Please visit

Radio & Television Business Report

for the full story HERE.