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Why Validate Is the Attribution Standard Radio Has Been Missing

Radio News2 hours ago01 mins

Broadcast Dialogue
Author: Shawn Smith
January 22, 2026 4:57 am

Radio doesn’t have a performance problem. It has a proof problem. The pressure on radio to prove ROI to advertisers is real and it’s not going away. In a market […]

The post Why Validate Is the Attribution Standard Radio Has Been Missing appeared first on Broadcast Dialogue.

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