Films, Football Fuel Nielsen’s December ‘Media Distributor Gauge’

Radio & Television Business Report

Author: RBR-TVBR
January 27, 2026 10:32 am

Key sports events and feature films drove “record-breaking viewership” during what Nielsen calls the peak holiday season. But, what does this mean for the broadcast television industry?  Competition for eyeballs includes the OTT platforms associated with the parents of ABC and CBS, respectively.

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