‘TV Viewing’ Hits Year-long High, Says Nielsen

Radio & Television Business Report

Author: RBR-TVBR
February 17, 2026 8:47 am

Television viewing climbed to a 12-month high in January 2026, with overall viewing up 3.7% over December 2025. This, says Nielsen, was fueled by a 9% monthly increase in cable viewership — in combination with major sports events, returning broadcast dramas and winter weather that kept audiences in front of their TVs.

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