First Listen: Yacht Rock Vs. Soft AC

Not every market has Soft AC. After a stretch as the hot format in the late ’10s, inspired by the success of KISQ (The Breeze) San Francisco, some Soft AC stations evolved to a brighter pop-leaning Classic Hits approach, while others proved short-lived. But last August, iHeart sister WNOH Norfolk, Va., became “The Breeze.” Then in early November, it went all-Christmas, taking it from below a 1 share to a 2.6-2.9 rise in the holiday PPMs.

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