3 of 4 Clients Are Buying Digital Somewhere Else

Jacobs Media
Author: Chris Brunt
February 20, 2026 4:43 pm

Last week  Borrell Associates and the RAB released results from their 14th Annual Digital Benchmarking Report.  The data confirms what we’re seeing and many of you are feeling in your markets: digital is no longer an experiment for radio. It is a material and growing revenue stream. Digital revenue reached $2.3 billion in 2025, up 7.8%, and is […]

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